EMILYs List Email
In collaboration with the Fundraising team I created hundreds of emails, bridging the gap between visuals and copy to create content that acted as a call to action for an audience of 7 million. Each email was uniquely designed to serve a diverse array of people, presenting information in a clear and engaging manner. This body of work earned thousands of hits and donations, supporting various campaigns, achieving fundraising goals, and remaining accessible and informative.
2025 Membership Card Design
EMILYs List members annually receive a physical card to reflect their membership status. Every year a new, unique design is chosen. In 2025 several designs were created, with four going on to be presented to our email list, which members would then vote on. Once a final card was selected, further collateral was created to promote it.
Friends of the List
Friends of the List is an ongoing effort to fundraise and engage with subscribers. By pledging a recurring donation, a member would be able to opt out of further fundraising solicitations and also gain access to the EMILYs List Substack, A Seat At the Table, as well as other benefits. This campaign required it own specific branding, which aimed to invoke typical EMILYs List colors while standing as it’s own entity. The new platform and branding was rolled out on several platforms, bringing in subscribers and expanding the reach of our messaging.
